A logo is a visual representation of a brand in the form of a symbol or mark. It is typically the most recognisable element of a brand and serves as a shorthand for the brand's identity. A logo can be a simple design or a complex graphic, but its primary function is to provide a visual cue that identifies the brand and sets it apart from competitors.

A brand identity, on the other hand, is a comprehensive system of design and messaging elements that work together to communicate a brand's personality, values, and positioning. It includes not only the logo, but also typography, colour palette, imagery, tone of voice, and other design elements. These elements are used consistently across all brand touchpoints, including marketing materials, business stationery and templates, websites, social media, and advertising.

A brand identity is more than just a logo, it is the entire visual and verbal representation of the brand. It is designed to create a consistent and cohesive look and feel across all communication channels and to reinforce the brand's values and personality. A well-developed brand identity can help build trust and loyalty with customers, increase brand recognition, and ultimately drive sales.